Tech pack
Style no. CI-1989 · Season 2026 · Website
CI ESSE.
A website for a sportswear factory, made like one of its garments
Brands usually choose a factory after they've visited it. How do you show them the floor before they arrive?
CI ESSE has made sportswear for brands since 1989. We designed, wrote and built a website that brings its materials, machines and products together, from the opening animation to a catalogue created without a photoshoot.
We presented the project the way CI ESSE documents a garment, sheet by sheet.
By close friends.
At a glance
Client
- CI ESSE Trading
Industry
- Sportswear manufacturing for brands
Location
- Bulgaria
Project
- Company website
Services
- UX and UI design, copywriting, product renders, 3D and motion, Framer development
- 20product renders
- 4sports in one catalogue
- 0product photoshoots
- End-to-enddesign, copy, motion, 3D and Framer build
The challenge
making manufacturing capabilities visible online.
A factory visit lets a brand inspect the equipment, understand the process and ask questions before choosing a production partner. CI ESSE needed its website to give buyers that context first.
It also needed a catalogue for four sports that looked like one collection, without organising a photoshoot, and a site buyers could judge from a phone between meetings.
Our approach
Sheet 01 · Fabric
Step 1 of 5
1. The fabric before the pitch.
The first thing a visitor sees is the material, not a slogan. We made a six-second loop of fabric in motion, under one line, “where performance meets production”, so the product is on screen before the pitch begins.
Sheet 02 · Flat drawing
Step 2 of 5
2. Proof before promises.
We placed CI ESSE's certifications early, from ISO 9001:2015 to the Global Recycled Standard (GRS), followed by plain explanations of its process, written from the factory's own floor. A brand can follow its order from pattern to finished garment and see what each machine does, from sublimation and heat transfer to laser cutting and embroidery.
The questions every brand asks on the first call, such as minimum orders, custom patterns and lead times, are answered on the page.
Callout 01 / 09
The fabric first.
The first frame is the fabric itself, moving, with one line over it.
- 1
Callout 01 / 09
The fabric first.
The first frame is the fabric itself, moving, with one line over it.
ciesseprint.com - 2
Callout 02 / 09
Certifications early.
From ISO 9001:2015 to the Global Recycled Standard (GRS), placed where buyers see them before reading anything else.
ciesseprint.com - 3
Callout 03 / 09
From the factory's own floor.
Plain explanations of its process, written from the factory's own floor.
ciesseprint.com - 4
Callout 04 / 09
Pattern to finished garment.
A brand can follow its order from pattern to finished garment.
ciesseprint.com - 5
Callout 05 / 09
What each machine does.
From sublimation and heat transfer to laser cutting and embroidery.
ciesseprint.com - 6
Callout 06 / 09
The rotating showroom.
All 20 products, rendered by us, in a showroom that opens onto the full catalogue, sport by sport.
ciesseprint.com - 7
Callout 07 / 09
The promises, in 3D.
The 3D icons for CI ESSE's commitments share the hero material, so the promises look like the product.
ciesseprint.com - 8
Callout 08 / 09
The first call, answered.
Minimum orders, custom patterns and lead times are answered on the page.
ciesseprint.com - 9
Callout 09 / 09
One next step.
Every section ends on the same action: get a quote.
ciesseprint.com
Sheets 03-04 · Graphics and trims
Step 3 of 5
3. A catalogue without a photoshoot.
We rendered all 20 products ourselves across football, volleyball, rugby and motocross, with close-ups of the print, and set them in a rotating showroom that opens onto the full catalogue, sport by sport. The 3D icons for CI ESSE's commitments, from eco-safe inks to recycled materials, share the hero material, so the promises look like the product.
Certified, consistent 
Eco-safe inks 
Recycled materials 
Sustainable supply
Sheets 05-06 · Swatches and sizes
Step 4 of 5
4. One next step, on every screen.
One colour system and typeface carry every page, every section ends on the same action, get a quote, and the whole site adapts to a phone. Anyone ready to order never has to look for what to do next.
Ink
#0B0B0C
Royal
#1554FF
Silk
#7E9CBD
Paper
#FAFAFA
Type · Host Grotesk
Where performance meets production
Aa Bb Cc 0123456789 · Get a quote
Sheet 07 · Label
Step 5 of 5
5. The company's story as a timeline.
An Italian founder, a first factory in 1994 and a new generation in 2014. We turned CI ESSE's history into a timeline that draws itself as you scroll.
CI ESSE · CI-1989
- Since 1989
- Italian founder
- First factory 1994
- New generation 2014
Made by close friends.
Sheet 08 · Sign-off
Design, copy, product renders, motion, 3D and Framer build by close friends.
Design
- close friends.
Copy
- close friends.
Product renders
- close friends.
Motion
- close friends.
3D
- close friends.
Framer build
- close friends.
The result ✦
A digital introduction to the factory
CI ESSE now has one website for its production capabilities, certifications, materials and catalogue, with a single design system across desktop and mobile. Buyers can explore what it makes, how it works and how to request a quote before their first conversation.
football 
volleyball 
rugby 
motocross
The garment was always the proof. Now the website is made like one.
Manufacturer website FAQ
the short answers.
close friends., a creative studio based in Sofia, created the whole site for CI ESSE Trading, from structure and copy to motion, 3D icons, product renders and the Framer build. The live site is ciesseprint.com, presenting a manufacturer that has made sportswear since 1989.
Yes. Renders keep a catalogue consistent, can be updated without reshooting and work for products that don't yet exist in every colour. For CI ESSE, they turned kits for four different sports into one collection, with no studio, models or shipping samples required.
It should show buyers what they would see if they visited, the real process, the machines and the certifications the factory holds, then make the next step obvious. For CI ESSE, that includes ISO 9001:2015 certification, placed where buyers see it before reading anything else.
Yes. We design, write and build websites for companies that sell to other businesses as well as to customers. We can start from the photos and documents you already have, or create the visuals ourselves, as we did for CI ESSE's entire product catalogue.
Do your clients need to visit before they buy?
If your best sales happen after people see your work in person, let's show it on your website.
