Luxury jewelry · Case study ✦Evelina Lavrenova. From 3D Renders to a Luxury Jewelry Brand Experience
What does it take to build a luxury jewelry brand around more than its products?
Evelina Lavrenova Fine Jewelry creates made-to-order pieces with lab-grown diamonds. The designs were there. What the brand needed was a voice, a digital experience and imagery to match them.
evelinalavrenova.com ↗@elavrenova.jewelry ↗
By close friends.
scroll, and watch the render open
- 01 · Her 3D render
- 02 · Our campaign frame
- 03 · The new website
close friends. · Brand report
At a glance
No. CF-EL-2026Signature Halo
- Industry
- Fine jewelry, luxury and e-commerce
- Starting point
- Existing brand identity, jewelry designs, online store and 3D product renders
- Services
- Brand strategy, creative direction, AI content production, website development, UX/UI, SEO, social media, PR, editorial communication and partnerships
Brand development
- Newmodular luxury e-commerce website
- 80+content pieces, each made for a specific purpose
- 6long-form articles and guides
Visibility and partnerships
- 5magazine and media features
- 4brand and media partnerships
- 42qualified bridal and retail prospects
The challenge: making the jewelry feel as considered as its design
The collection had its own designs and identity, but the online experience needed to help customers understand the jewelry, picture themselves wearing it and feel confident making a high-value purchase.
At the same time, the brand needed a consistent story and professional materials for editors, stylists and potential retail partners.
- understand the jewelry
- picture themselves wearing it
- feel confident making a high-value purchase
- materials for editors, stylists and retail partners
Our approach: building a brand around meaning, design and experience
Building the story first
We kept the existing name and logo and built the positioning around one idea: luxury should feel personal, not predictable. The founder's story and the family atelier behind every piece became the thread running through everything the brand says.
Luxury should feel personal, not predictable.
Giving every colour a meaning
The Signature Halo comes in five diamond colours. We gave each one its own meaning:
Colour 1 of 5 · Clear
Lumière.
For new beginnings and the light that starts them.
“Every halo holds what words cannot.”
Evelina designed the pieces. close friends. developed the stories that help customers connect with them.
Rebuilding the digital experience
We rebuilt the online store as a modular luxury e-commerce website. A seven-question guide helps visitors discover their Signature Halo colour, while dedicated gifting and custom-order journeys explain the options available, from choosing a diamond to commissioning a bespoke piece. Six long-form articles answer the questions buyers ask before they buy.
Visit the site · evelinalavrenova.com ↗The seven-question guide, as it is on the site · play it
Same questions, same scoring, same pieces
Fine jewelry with lab-grown diamonds · Custom orders available
Diamond guideOur storyBagDiscover Your Light · Lab-Grown Diamond Color Guide
What are you celebrating?
Choose the answer that feels closest to your story.
Gifting and custom orders.
From choosing a diamond to commissioning a bespoke piece.
Shop by occasion
- Engagement
- Birthday
- Graduation
- Anniversary
- New beginnings
- Christening
- Personal milestone
- Just because
The custom journey
- 1ConceptShare your idea, inspiration, sketches or references.
- 2ConsultationDiscuss the design, materials and meaning with Evelina.
- 33D designReview a detailed 3D model before production begins.
- 4MaterialsSelect the lab-grown diamond and precious metal.
- 5CreationThe piece is handcrafted with precision and care.
- 6DeliveryQuality checked, packaged and delivered insured.
- 01The Forbes Bulgaria feature and the story behind the brand
- 02The Signature Halo at New York Fashion Week
- 03The meaning behind the Signature Halo’s five colours
- 04Twelve questions to ask a jeweler before buying a lab-grown diamond
- 05How to read a lab-grown diamond grading report
- 06How to care for lab-grown diamond jewelry
Taking the collection from renders to campaign imagery
Using the original 3D renders as references, we created more than 80 content pieces through AI-assisted production, each developed for a specific purpose. Throughout the process, we paid close attention to the jewelry designs, including diamond settings, proportions and metal finishes.
80+content pieces
drag the halo across
Bringing the brand to editors, stylists and buyers
Evelina Lavrenova has been featured in EVA Magazine, ELLE Slovenia, Glamour, QEditorial and FashionWeekOnline, and the Signature Halo appeared on the Flying Solo runway during New York Fashion Week.
We worked on all five media features and the Flying Solo runway appearance, from press materials to editorial coordination, and developed four brand and media partnerships.
We also researched and qualified 42 bridal boutiques and jewelry retailers as potential partners for the collection. Forbes Bulgaria featured the brand independently of our work.
In the spotlight · tap one to read it
Partner directory · Bulgaria · October 2026
- 15
- First wave
- 22
- Second wave
- 4
- Jewelry retailers
- 1
- Wedding center chain
- 16
- Reviewed and left out
Researched and qualified, in the order we recommend approaching them. None has agreed to a partnership yet.
Open the directory below ↓ (names blurred)The books, page by page
The press materials and partnership papers we made for editors, stylists, buyers and partners. Turn them the way they were meant to be read.
For editorsPress Kit 2026
1 / 8Cover
On the table ✦ tap one to open it
Luxury jewelry branding FAQ
the short answers.
A luxury jewelry branding agency connects a brand's identity, product presentation and customer experience so they communicate consistently. For Evelina Lavrenova, close friends. developed collection storytelling, a modular e-commerce website, campaign imagery and editorial materials around the founder's original jewelry designs.
Yes. AI-assisted production can create editorial and lifestyle imagery for luxury jewelry brands when product accuracy is carefully maintained. For Evelina Lavrenova, we used the original jewelry designs as references and reviewed diamond settings, proportions and metal finishes throughout production.
A luxury jewelry e-commerce website should combine clear product information, intuitive collection discovery, material education and personalised purchasing options. For Evelina Lavrenova, we developed a colour guide, gifting and custom-order journeys, and educational articles about lab-grown diamonds and jewelry care.
Press coverage and editorial collaborations introduce a jewelry brand to new audiences and professional contacts. For Evelina Lavrenova, our work included press materials, communication around New York Fashion Week and support for international editorial productions, contributing to five magazine and media features.
Your brand already has a story. Are people seeing it?
From positioning and creative direction to websites, campaigns and new opportunities, we help brands make more of what they've already built.
