By close friends. · scroll into the game ↓
In the music video for Everest (Еверест), a man alone in a quiet glass house logs into a snowy fantasy game and finds someone waiting for him there. We created the game sequences with AI and brought both artists' filmed performances into that world.
Rushen "Rushi" Vidinliev (Рушен Видинлиев) and Beloslava (Белослава)
The story jumps between two worlds: a lonely, polished home and the game where its owner comes alive. The game had to be convincing enough that viewers believed he was playing it, with a hero, a world to move through and an interface on screen.
The team originally wanted to build it in a real-time 3D game engine. That meant modelling, texturing and animating every cabin, tree and mountain for a few minutes of screen time, and the budget wasn't there.
The team had planned a full 3D game build. We kept that plan for how the game should look and feel, and generated the game sequences with AI, so the video got its cinematic world without building scenery that would only ever be seen from a few angles.
“Third‑person gameplay shot, not cinematic, in the style of Red Dead Redemption 2, using the uploaded image as exact reference for camera, characters, armor and horse.”
eight of the takes for one moment: he climbs onto her horse
A game world isn't believable without the details players expect. The footage was framed the way a third-person game frames its hero, with room for the health bar, mini-map and action icons in the finished video, so the sequences read as play rather than a fantasy dream.
The game characters had to perform the song, not simply appear in its world. Rushi and Beloslava filmed themselves singing, giving us the original performances to work from.
We used those recordings to create the characters' AI lip sync, carrying the artists' timing and delivery into the fantasy sequences.
their own takes, left. the game, right. same timing, same breath
his dance from the shoot, danced again inside the game
AI generation gave us the footage, but it wasn't the end of the production process. We delivered the AI game sequences and lip-synced performances to Drew House Ltd., who completed the After Effects post-production before they went into the final edit. The result moves between the live-action scenes and the fictional game world as part of the same story.
243 video generations · 31 Dec 2025 to 3 Feb 2026
raw takes, prompts and all. point to play, tap to open
Released in February 2026, Everest moves between a live-action story and a fictional game world, from a snowy village to a forest chase and a cliff edge above the clouds. The game sequences were delivered and cut into the released video, with both artists singing inside them.
The game was never real. The connection in it was.
the short answers.
Yes, for footage that is watched rather than played. In Everest, close friends. generated the game sequences with AI rather than relying on a full 3D game build. The footage was then finalised in post by our partner Drew House Ltd., keeping the production within its budget.
close friends. created the AI-generated game sequences featured in Rushi and Beloslava's Everest music video, including the fantasy environments and the characters' lip-synced performances based on the artists' filmed recordings. The live-action scenes were filmed by the production team, directed by Filip Morozov.
Yes, and the best source is the singer's own performance. For Everest, Rushi and Beloslava filmed themselves singing the song, and close friends. used that footage to drive their game characters' lip sync, so the performance inside the game keeps the artists' own timing and expression.
It can be, particularly when a world is only seen for a short time and from fixed angles. A 3D build has to model and animate everything in advance. For Everest, AI made the game sequences possible within the production's budget, with post-production preparing the footage for integration into the finished video.
A game, a mountain range or a city that doesn't exist. Tell us what your music video needs, and we'll help you put it on screen.
