Amazon listings · Medical devices · Localisation ✦

Momina Krepost.

Medical syringes, made to sell on Amazon

How do you sell a syringe to someone who can't hold it first?

Momina Krepost has manufactured medical syringes in Bulgaria since 1966. For Amazon, the product images needed to do more than show a box. They had to communicate what buyers would receive, explain the product details and present the manufacturer's credentials clearly.

By close friends.

The 10 ml main image: twelve syringes, caps, tube, gloves and spatula on white
The main image10 ml · 1 / 9
  • Since 1966manufacturing syringes in Bulgaria
  • 5syringe sizes in one visual family
  • 7languages for Amazon's European stores
  • 300listing visuals in total

At a glance

Industry
Medical devices, e-commerce
Location
Bulgaria
Range
2 ml to 60 ml syringes
Languages
English, German, French, Dutch, Italian, Spanish and Polish
Services
Amazon listing images, A+ content, infographics, localisation

Made in Bulgaria
Since 1966

The challenge

decades of experience, a handful of images.

On a pharmacy shelf, a buyer can pick up a box, read the label and see the maker. On Amazon, they have a few images and a few seconds. For a medical product, that's where trust is won or lost.

Momina Krepost had decades of manufacturing experience to communicate through a limited number of listing images. The challenge was to present five syringe sizes consistently while making the product information accessible in seven languages.

2 ml5 ml10 ml20 ml60 ml
English
What's included, 2 ml, English
What's included, 5 ml, English
What's included, 10 ml, English
What's included, 20 ml, English
What's included, 60 ml, English
Deutsch
What's included, 2 ml, Deutsch
What's included, 5 ml, Deutsch
What's included, 10 ml, Deutsch
What's included, 20 ml, Deutsch
What's included, 60 ml, Deutsch
Français
What's included, 2 ml, Français
What's included, 5 ml, Français
What's included, 10 ml, Français
What's included, 20 ml, Français
What's included, 60 ml, Français
Nederlands
What's included, 2 ml, Nederlands
What's included, 5 ml, Nederlands
What's included, 10 ml, Nederlands
What's included, 20 ml, Nederlands
What's included, 60 ml, Nederlands
Italiano
What's included, 2 ml, Italiano
What's included, 5 ml, Italiano
What's included, 10 ml, Italiano
What's included, 20 ml, Italiano
What's included, 60 ml, Italiano
Español
What's included, 2 ml, Español
What's included, 5 ml, Español
What's included, 10 ml, Español
What's included, 20 ml, Español
What's included, 60 ml, Español
Polski
What's included, 2 ml, Polski
What's included, 5 ml, Polski
What's included, 10 ml, Polski
What's included, 20 ml, Polski
What's included, 60 ml, Polski
Belgium
What's included, 2 ml, Belgium
What's included, 5 ml, Belgium
What's included, 10 ml, Belgium
What's included, 20 ml, Belgium
What's included, 60 ml, Belgium

Our approach

1. Give every image one job.

Each image answers a different buyer question: what's included, what the product's specifications are, which certifications support it and how it can be used. Together, the images turn technical product information into a listing buyers can understand at a glance.

  • What's included?
    What's included, for the 10 ml pack
  • What are the specifications?
    The details infographic for the 10 ml syringe
  • Which certifications?
    The certificates image
  • How can it be used?
    How to use in real life

2. Make the range look like one maker.

Five sizes could easily look like five suppliers. We gave every size the same layout, the same blue curve and the same order of images, so the whole range reads as one family from one manufacturer.

  • The 2 ml main image

    2 ml

  • The 5 ml main image

    5 ml

  • The 10 ml main image

    10 ml

  • The 20 ml main image

    20 ml

  • The 60 ml main image

    60 ml

3. Show it in context.

The syringe appears in use with realistic proportions, in settings that match its intended uses, so buyers can picture it in their own hands before they order.

  • The syringe drawing fluid in a car engine bay
  • The syringe measuring a spirit into a glass
  • A gloved hand giving a foal an oral dose
  • The syringe drawing from a small amber bottle
  • Feeding a cat with the syringe
  • A cat being given an oral dose
  • A dog taking an oral dose from the syringe

4. Seven languages, one visual system.

We rebuilt every headline, label and callout in English, German, French, Dutch, Italian, Spanish and Polish, including a dedicated set for Belgium, within the same visual system, so each version looks native rather than translated.

What's included

English · 10 ml

What's included, 10 ml, in English

The result ✦

300

visuals for the whole range

Momina Krepost now has 300 consistent Amazon listing visuals for its syringe range, in seven languages, built to answer a buyer's questions in the order they ask them.

Five sizes. Seven languages. One consistent product range.

Amazon listing FAQ

the short answers.

  • close friends. designed the full set of Amazon listing images for Momina Krepost's syringe range, from 2 ml to 60 ml. Each size has a main image, a benefits image, a details infographic and a range image, with certificates and in-use images. In total, 300 visuals in seven languages.

  • A good set answers a buyer's questions one image at a time: what's included, the specifications, the certifications and how the product is used. For Momina Krepost, close friends. applied one design standard across five syringe sizes, so the whole range looks like it comes from a single manufacturer.

  • Yes. close friends. builds listing images from the photos a brand already has, even simple ones, and adds the infographics, comparisons and in-use scenes around them. For Momina Krepost, that meant one consistent set of images for every syringe size, translated into seven languages.

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